Mexico Open Golf revolutionizes the management of food and beverages both on and off the field with mycashless.
House of Vans es un espacio multidisciplinario donde se realizan eventos de arte, música y cultura urbana, el cual recibe 1,500 usuarios 3 veces a la semana.
Products Used
cashless® NFC
dChip
Fastpass
Kids
Marketplace
Registry (spending patterns)
Reports
Tokens
The Challenge
Despite officially spanning 4 days, Mexico Open’s operations commence two weeks in advance. This posed the challenge of not only handling the cashless® system at various points of sale throughout the tournament but also internally managing the food and beverage service for employees. This includes personnel in staff dining areas and other sections spread across the extensive 43 hectares of the venue, all during the demanding 17 hours of daily activities.
The Solution
For the past 5 years, Mexico Open has entrusted mycashless to manage its food and beverage operations. During this time, they have embraced innovations from mycashless and seamlessly integrated them into their processes. The implementation of tokens has allowed them to align this system with employee dining areas, providing meticulous control over any beverages or food items destined for both attendees and staff. Additionally, with the Marketplace product, they optimized the ordering service by remotely sending orders to the food and beverage bars.
The Results
Mexico Open now maintains a comprehensive record of all inventory movements, operates efficiently, and has developed strategies to cover the entire venue space. This success is a result of the support from the mycashless team and the trust built over 5 editions, resulting in tangible outcomes.
Innovation Swing
Beyond being a world-class event, Mexico Open has consistently innovated in utilizing the cashless® system with various available products such as Kids, Fastpass, Dispatch, and Saldo Promo. The latter included a Gift Card activation where customers, through pre-registration, received pre-loaded balances for use at the event. Now, with dChip, the most advanced technological option, they not only reduce bracelet investments but also achieve a more robust return on investment.
