MUTEK México is one of the most influential digital creativity and electronic music festivals in Latin America, bringing together cutting-edge audiovisual performances, interactive installations, and experimental music. With a tech-forward audience, this event was the perfect setting to merge NFC wristbands with the dChip App, optimizing both guest experience and operational efficiency.

For this edition, mycashless implemented a hybrid cashless system, ensuring that attendees could seamlessly top up and pay using either NFC wristbands or the dChip App.

Key Results:

• NFC wristbands: 41% of revenue from 1,580 users
• dChip App: 59% of revenue from 1,216 users

Implemented Strategies:

• Clear and impactful signage throughout the venue encouraged attendees to top up via the dChip App, reducing wait times at physical top-up stations.
• The hybrid approach allowed users to choose between NFC wristbands or app-based transactions, catering to different preferences and enhancing overall convenience.
• Seamless integration with the festival’s tech-driven identity, reinforcing MUTEK’s reputation as a pioneer in digital experiences.
• By combining NFC wristbands with the dChip App, MUTEK México successfully streamlined cashless payments, reduced queues, and maximized guest satisfaction, setting a new benchmark for cashless innovation in music festivals.