Molan los 2000 León trusted mycashless to optimize its operations and provide attendees with a seamless, frictionless experience. Through the implementation of dChip, the platform streamlined both access and onsite purchases, maximizing the efficiency of every transaction.

Key Results:

• Total attendees: 2,500
• Pre-loads via dChip App vs. Total Revenue: 19.3%
• Activated chips: 72% physical, 28% digital

Usage and Spending Comparison:

• The average balance reload per digital chip was 50% higher than that of a physical NFC chip
• The pre-event campaign encouraged early reloads with a 10% bonus balance for reloads of €50 or more, achieving 30% engagement with digital pre-load communications.

Implemented Strategies:

• Digital pre-loads with incentive: 10% extra balance for reloads of €50.
• Reload Express onsite: Quick reload totems that, depending on pre-event communication and onsite materials, increased usage from 20% to 60%.
• Link a Card: Feature to link bank cards and streamline payments.

Thanks to this implementation, the festival not only optimized service times and revenue management but also significantly enhanced the attendee experience, positioning mycashless as a key partner for large-scale events in Spain.

This success story highlights mycashless’s ability to adapt to the European market, driving digital adoption and delivering tangible results for organizers and attendees.