Noches de Verano Monterrey is a four-week concert series held every Thursday in July at a renowned museum, featuring different regional music artists each night. Historically, the event operated with paper tickets, but for the first time, the organizers explored a cashless solution with dChip—initially as an optional payment method.

Key Results:

• 100% of transactions processed through dChip—not a single NFC wristband was activated.
• Significant reduction in staffing needs:
  • Paper tokens required 30 staff members.
  • Cashless operated efficiently with only 10 staff members.
• After the first week, the event went fully cashless due to overwhelmingly positive results.

Strategic Actions Taken:

• A soft transition to cashless: To ease concerns, the organizers initially allowed both paper tokens and dChip. However, after seeing the efficiency gains, they switched entirely to dChip after the first night.
• Pre-event communication (two weeks in advance) helped attendees familiarize themselves with the digital payment system, ensuring a smooth transition.

By embracing dChip, Noches de Verano Monterrey drastically reduced operational costs, optimized staffing, and improved guest experience, proving that cashless is the future for live events.