Now in its second year, Sand & Strings Music Festival is the only festival of its kind in Mexico’s breathtaking Riviera Nayarit. Featuring two stages and 15 carefully selected artists from North America’s alternative country, folk, roots, bluegrass, and blues scene, this all-ages, community-focused event delivers an unforgettable experience.

For this edition, mycashless helped enhance both guest experience and revenue generation through the adoption of the dChip App, leading to higher spending and smoother transactions.

Key Results:

• Average spending per attendee surpassed by 89% the expected average spending amount
• 40% of attendees used the dChip App for payments
• Average spend per dChip App was 44% higher than the average spend per NFC wristband

What made this possible?

• The use of dChip was communicated well in advance of the event.
• The top-up team was properly trained and fully committed to promoting the app as the primary payment method.
• The event organizer actively encouraged attendees to use the app.

Additionally, many international attendees appreciated the ease of reloading balance without needing staff members to speak English, making dChip the preferred payment solution for them.

With mycashless, Sand & Strings proved that better cashless strategies lead to better guest experiences and significantly higher revenues.