Fórum in Acapulco has leveraged mycashless technology to enhance the operation on it’s venues during events
House of Vans es un espacio multidisciplinario donde se realizan eventos de arte, música y cultura urbana, el cual recibe 1,500 usuarios 3 veces a la semana.
Products Used
cashless® NFC
dChip
Dispatch
The challenge
The forum sought an effective and transparent approach to event sales. Previously, its operations were complex and involved many hands, indicating potential cash leaks. This resulted in discrepancies between the dispensed products and the cash received. Additionally, the event format sometimes prevented sales once the show commenced, leading to idle time for operators and potential revenue losses.
The Solution
With the mycashless system, the forum successfully centralized cash at recharge points, streamlined the payment process, and brought transparency to its operations. Reports are now generated by area, allowing the creation of specific strategies for each event. This includes insights into which bars generate more sales and which ones less, enabling them to adjust operations based on expected attendance for each day. Additionally, through dispatch, they implemented waitstaff to serve at all events, allowing the continued sale of food and beverages even after events had begun behind closed doors. This was achieved without the need to carry stocked products, as the waitstaff have dedicated service bars, preventing delays to the service at bars open to the public.
The Results
mycashless significantly facilitated the operation of their events by providing organizers with regained control. Revenues are now consolidated in the recharge zones, and organizational strategies continue to improve, with decisions on how to operate efficiently with the right staff for each event. The public has seamlessly adapted to the system, underscoring the success achieved through the team’s diligent efforts in educating the audience through proper signage and communication.
Customer Loyalty
Furthermore, organizers decided to allow customers to utilize their remaining balance at subsequent events within the current year. This initiative fosters a sense of loyalty, providing returning attendees with a ready-to-use bracelet, facilitating quicker purchases, saving on bracelet investments. With the implementation of dChip, the digital bracelet, it’s now more convenient for customers to utilize their balance at any of the 30+ events they host annually.
