Breaking into Costa Rica with a 99% Digital Adoption

The Lily Palmer x 3AMTechno event marked mycashless’ dChip App debut in Costa Rica, setting a new standard for seamless, fully digital event transactions. With a month-long social media campaign, we built trust in dChip, ensuring attendees were fully prepared to top up and pay digitally—eliminating the need for NFC wristbands.

Key Results:

• 948 attendees, with 945 using dChip and only 3 opting for a physical wristband.
• 99% adoption rate of the dChip App.
• Zero costs on NFC wristbands, maximizing client savings.

Implemented Strategies:

• A powerful social media campaign ran for a month, educating attendees on the benefits of pre-loading balance, step-by-step access, on-site reloading, and making purchases with dChip.
• Flawless execution on event night, with attendees experiencing a frictionless, fast, and efficient

Following the success of Lily Palmer x 3AMTechno, mycashless has strengthened its presence in Costa Rica, forging new partnerships with this client and opening doors to future collaborations in the region.

Costa Rica is now a key market for mycashless, and this event was a milestone in our expansion.