The Torneo de la Amistad is one of Mexico’s largest high school sports tournaments, bringing together students and parents from private schools nationwide for a week of intense competition and community spirit. Held annually in different cities, the event attracts thousands of families looking for a seamless experience.
For this edition, mycashless and dChip App played a crucial role in enhancing operations and revenue generation.
Key Results:
- dChip App led all payment methods in total sales.
- 40,000 attendees per day for over 5 days.
- 52% in pre-sales through dChip.
- Parking passes were exclusively sold via the app, reducing onsite congestion and encouraging app adoption.
Implemented Strategies:
- Pre-event distribution of NFC wristbands: Wristbands were sent to the event promoter, who then distributed them to each family along with instructions on how to pre-load balance via dChip.
- Onsite awareness and promotion:
- Clear audio announcements encouraged attendees to skip lines by using the app.
- Strong onsite signage reinforced the benefits of digital transactions.
By implementing proactive communication, seamless cashless solutions, and pre-sales strategies, Torneo de la Amistad demonstrated how sports events can maximize efficiency, elevate guest experience, and drive record-breaking revenue with mycashless.
